Real-time database analysis: Customer knowledge as a value-determining factor in e-commerce

نویسندگان
چکیده

برای دانلود رایگان متن کامل این مقاله و بیش از 32 میلیون مقاله دیگر ابتدا ثبت نام کنید

اگر عضو سایت هستید لطفا وارد حساب کاربری خود شوید

منابع مشابه

A conceptual model of customer value in e-commerce

Customer value is crucial in predicting customer choice in traditional consumer behavior research. However, online customer value can be different from its offline counterpart because customer value is highly context-dependent. In online retailing settings, not only the product itself, but also the web store and the Internet channel contribute value to customers. Synthesizing the research in co...

متن کامل

Measuring and Predicting Customer Lifetime Value in Customer Loyalty Analysis: A Knowledge Management Perspective (A Case Study on an e-Retailer)

Modern business organizations have appreciated the significance of having competitive advantage through the delivery of continuous improvement towards the customers, and being knowledge-oriented. Indisputably, Knowledge Management (KM) plays a key role in the success of Customer Relationship Management (CRM). In this regard, Customer Knowledge Management (CKM) is a newly developed concept that ...

متن کامل

Customer Loyalty in E-Commerce

The high cost of attracting new customers on the Internet and the relative difficulty in retaining them make customer loyalty an essential asset for many online vendors. In the non-Internet marketplace, customer loyalty is primarily the product of superior service quality and the trust that such service entails. This study examines whether the same applies with online vendors even though their ...

متن کامل

E-SEQUAL: A Customer-Centred Approach to Providing Value in E-Commerce Environments

With an increasing competition in the E-marketplace, generating experiences that exceed the customer’s expectations is important in order to acquire and then retain customers. A customer’s experience with E-Commerce extends beyond the interaction with the Web site. Other features such as credit card handling, delivery of products, post-sales support, and so on, influence the customer’s percepti...

متن کامل

a conceptual framework for customer loyaity in e- commerce

with the rapid growth of e-commerce and online consumer shopping trends, the importance of building and maintaining customer loyalty in electronic marketplaces has come into sharper focus in marketing theory and practice. this paper integrates previous research in the field of brand loyalty to present a conceptual framework of “e-loyalty” and its underlying drivers. implications for e-marketing...

متن کامل

ذخیره در منابع من


  با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید

ژورنال

عنوان ژورنال: Journal of Database Marketing & Customer Strategy Management

سال: 2001

ISSN: 1741-2447

DOI: 10.1057/palgrave.jdm.3240029